--- title: "4 Alternatives Quotes By Seth Godin" description: "4 Alternatives quotes by Seth Godin. Plus more from Seth Godin and more Alternatives sayings from other authors." image: "https://sms4smile.com/quotes/i/208/seth-godin-152_alternatives_a-well-defined-backup-plan-is-sabotage-w_265733.jpg" --- > [A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all…](https://sms4smile.com/quotes/seth-godin/a-well-defined-backup-plan-is-sabotage-waiting-to-happen-why-push/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/208/seth-godin-152_alternatives_a-well-defined-backup-plan-is-sabotage-w_265733.jpg) > [If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be…](https://sms4smile.com/quotes/seth-godin/if-you-take-action-you-will-be-judged-there-s-no-way-around-it-the/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/f6d/seth-godin-152_action_if-you-take-action-you-will-be-judged-th_1582479.png) > [At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to…](https://sms4smile.com/quotes/seth-godin/at-least-at-first-the-new-thing-is-rarely-as-good-as-the-old-thing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/714/seth-godin-152_alternative_at-least-at-first-the-new-thing-is-rarel_2295125.png) > [If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to),…](https://sms4smile.com/quotes/seth-godin/if-your-project-or-organization-depends-on-knowing-things-that-other/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/49f/seth-godin-152_agents_if-your-project-or-organization-depends_2399471.png) ## Other authors on Alternatives ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…](https://sms4smile.com/quotes/seth-godin/forgive-yourself-for-not-being-the-richest-the-thinnest-the-tallest/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The easier it is to quantify, the less it's worth.](https://sms4smile.com/quotes/seth-godin/the-easier-it-is-to-quantify-the-less-it-s-worth/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Leadership is a choice. It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Be relentlessly generous, without focusing on when it will come back to you.](https://sms4smile.com/quotes/seth-godin/be-relentlessly-generous-without-focusing-on-when-it-will-come-back/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.](https://sms4smile.com/quotes/seth-godin/the-public-square-is-more-public-than-ever-but-minds-are-rarely/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…](https://sms4smile.com/quotes/seth-godin/making-an-average-pitch-to-average-people-or-having-an-average-gala/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…](https://sms4smile.com/quotes/seth-godin/our-job-is-to-make-change-our-job-is-to-connect-to-people-to-interact/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Life is actually far better than it is in the movies. And it takes longer.”](https://sms4smile.com/quotes/seth-godin/life-is-actually-far-better-than-it-is-in-the-movies-and-it-takes/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…](https://sms4smile.com/quotes/seth-godin/i-don-t-think-there-s-a-shortage-of-remarkable-ideas-i-think-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The mirror we hold up to the person next to us is one of the most important pictures she will ever see.](https://sms4smile.com/quotes/seth-godin/the-mirror-we-hold-up-to-the-person-next-to-us-is-one-of-the-most/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/alternatives/seth-godin/#itemlist", "name": "4 Alternatives Quotes By Seth Godin", "numberOfItems": 4, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? 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