---
title: "8 Advertising Quotes By Jef I. Richards"
description: "8 Advertising quotes by Jef I. Richards. Plus more from Jef I. Richards and more Advertising sayings from other authors."
image: "https://sms4smile.com/quotes/i/139/jef-i-richards-2-41651_advertising_advertising-is-totally-unnecessary-unles_235587.jpg"
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> [Advertising is totally unnecessary. Unless you hope to make money.](https://sms4smile.com/quotes/jef-i-richards-2/advertising-is-totally-unnecessary-unless-you-hope-to-make-money/)

[Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/)

[Image](https://sms4smile.com/quotes/i/139/jef-i-richards-2-41651_advertising_advertising-is-totally-unnecessary-unles_235587.jpg)

> [Advertising is the 'wonder' in Wonder Bread.](https://sms4smile.com/quotes/jef-i-richards-2/advertising-is-the-wonder-in-wonder-bread/)

[Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/)

[Image](https://sms4smile.com/quotes/i/6d0/jef-i-richards-2-41651_advertising_advertising-is-the-wonder-in-wonder-brea_511460.jpg)

> [Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'](https://sms4smile.com/quotes/jef-i-richards-2/creative-without-strategy-is-called-art-creative-with-strategy-is/)

[Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/)

[Image](https://sms4smile.com/quotes/i/c5a/jef-i-richards-2-41651_advertising_creative-without-strategy-is-called-art_685396.jpg)

> [While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the…](https://sms4smile.com/quotes/jef-i-richards-2/while-it-may-be-true-that-the-best-advertising-is-word-of-mouth-never/)

[Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/)

[Image](https://sms4smile.com/quotes/i/3ac/jef-i-richards-2-41651_advertising_while-it-may-be-true-that-the-best-adver_1531474.jpg)

> [I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.](https://sms4smile.com/quotes/jef-i-richards-2/i-wish-all-consumers-were-as-gullible-as-advertising-s-biggest/)

[Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/)

[Image](https://sms4smile.com/quotes/i/28a/jef-i-richards-2-41651_advertising_i-wish-all-consumers-were-as-gullible-as_2384777.jpg)

> [There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite…](https://sms4smile.com/quotes/jef-i-richards-2/there-s-so-much-truly-putrid-advertising-out-there-it-s-embarrassing/)

[Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/)

[Image](https://sms4smile.com/quotes/i/3cb/jef-i-richards-2-41651_advertising_there-s-so-much-truly-putrid-advertising_2525994.jpg)

> [In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.](https://sms4smile.com/quotes/jef-i-richards-2/in-the-world-of-commercial-speech-tobacco-advertising-bears-the/)

[Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/)

[Image](https://sms4smile.com/quotes/i/ebc/jef-i-richards-2-41651_advertising_in-the-world-of-commercial-speech-tobacc_3166789.jpg)

> [If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.](https://sms4smile.com/quotes/jef-i-richards-2/if-its-not-done-ethically-advertising-won-t-be-trusted-if-consumers/)

[Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/)

[Image](https://sms4smile.com/quotes/i/741/jef-i-richards-2-41651_advertising_if-its-not-done-ethically-advertising-wo_3199206.jpg)

## Other authors on Advertising

- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b007/author-david-ogilvy-27811.jpg) David Ogilvy 89 quotes ](https://sms4smile.com/quotes/about/advertising/david-ogilvy/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b007/author-claude-c-hopkins-24434.jpg) Claude C. Hopkins 28 quotes ](https://sms4smile.com/quotes/about/advertising/claude-c-hopkins/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b018/author-naomi-wolf-70185.jpg) Naomi Wolf 27 quotes ](https://sms4smile.com/quotes/about/advertising/naomi-wolf/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b004/author-andrei-linde-12845.jpg) Leo Burnett 24 quotes ](https://sms4smile.com/quotes/about/advertising/leo-burnett/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b002/author-david-droga-5348.jpg) David Droga 22 quotes ](https://sms4smile.com/quotes/about/advertising/david-droga/)
- [Mokokoma Mokhonoana 18 quotes](https://sms4smile.com/quotes/about/advertising/mokokoma-mokhonoana/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b024/author-william-bernbach-95217.jpg) William Bernbach 17 quotes ](https://sms4smile.com/quotes/about/advertising/william-bernbach/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b023/author-tim-wu-90978.jpg) Tim Wu 15 quotes ](https://sms4smile.com/quotes/about/advertising/tim-wu/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b017/author-marshall-mcluhan-64589.jpg) Marshall McLuhan 15 quotes ](https://sms4smile.com/quotes/about/advertising/marshall-mcluhan/)
- [Susan Wojcicki 14 quotes](https://sms4smile.com/quotes/about/advertising/susan-wojcicki/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b017/author-michael-schudson-67433.jpg) Michael Schudson 12 quotes ](https://sms4smile.com/quotes/about/advertising/michael-schudson/)
- [Jay Chiat 10 quotes](https://sms4smile.com/quotes/about/advertising/jay-chiat/)

## More by Jef I. Richards

> [Advertising is totally unnecessary. Unless you hope to make money.](https://sms4smile.com/quotes/jef-i-richards-2/advertising-is-totally-unnecessary-unless-you-hope-to-make-money/)

[Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/)

> [Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.](https://sms4smile.com/quotes/jef-i-richards-2/congress-seems-to-believe-that-children-are-our-future-is-a-phrase/)

[Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/)

> [The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?](https://sms4smile.com/quotes/jef-i-richards-2/the-law-requires-a-paper-towel-ad-to-be-scrupulously-honest-but/)

[Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/)

> [Advertising is the 'wonder' in Wonder Bread.](https://sms4smile.com/quotes/jef-i-richards-2/advertising-is-the-wonder-in-wonder-bread/)

[Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/)

> [Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'](https://sms4smile.com/quotes/jef-i-richards-2/creative-without-strategy-is-called-art-creative-with-strategy-is/)

[Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/)

> [While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.](https://sms4smile.com/quotes/jef-i-richards-2/while-it-may-be-true-that-the-best-advertising-is-word-of-mouth-never/)

[Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/)

> [I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.](https://sms4smile.com/quotes/jef-i-richards-2/i-wish-all-consumers-were-as-gullible-as-advertising-s-biggest/)

[Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/)

> [There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.](https://sms4smile.com/quotes/jef-i-richards-2/there-s-so-much-truly-putrid-advertising-out-there-it-s-embarrassing/)

[Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/)

> [In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.](https://sms4smile.com/quotes/jef-i-richards-2/in-the-world-of-commercial-speech-tobacco-advertising-bears-the/)

[Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/)

> [If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.](https://sms4smile.com/quotes/jef-i-richards-2/if-its-not-done-ethically-advertising-won-t-be-trusted-if-consumers/)

[Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/)

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}
```