--- title: "18 Advertisements Quotes By David Ogilvy" description: "18 Advertisements quotes by David Ogilvy. Plus more from David Ogilvy and more Advertisements sayings from other authors." image: "https://sms4smile.com/quotes/i/0a9/david-ogilvy-1326_advertisement_i-never-write-fewer-than-sixteen-headlin_1318817.png" --- > [I never write fewer than sixteen headlines for a single advertisement.](https://sms4smile.com/quotes/david-ogilvy/i-never-write-fewer-than-sixteen-headlines-for-a-single-advertisement/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/0a9/david-ogilvy-1326_advertisement_i-never-write-fewer-than-sixteen-headlin_1318817.png) > [Every advertisement is part of the long term investment in the personality of the brand.](https://sms4smile.com/quotes/david-ogilvy/every-advertisement-is-part-of-the-long-term-investment-in-the/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/521/david-ogilvy-1326_advertisement_every-advertisement-is-part-of-the-long_1241053.png) > [The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the…](https://sms4smile.com/quotes/david-ogilvy/the-headline-is-the-most-important-element-in-most-advertisements-it/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/e8a/david-ogilvy-1326_advertisements_the-headline-is-the-most-important-eleme_342136.png) > [Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't…](https://sms4smile.com/quotes/david-ogilvy/never-write-an-advertisement-which-you-wouldn-t-want-your-own-family-2/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/3b3/david-ogilvy-1326_advertisements_never-write-an-advertisement-which-you-w_2710652.png) > [What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They…](https://sms4smile.com/quotes/david-ogilvy/what-is-a-good-advertisement-an-advertisement-which-pleases-you/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/547/david-ogilvy-1326_advertisement_what-is-a-good-advertisement-an-advertis_550046.png) > [It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the…](https://sms4smile.com/quotes/david-ogilvy/it-has-been-found-that-the-less-an-advertisement-looks-like-an/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/4e0/david-ogilvy-1326_advertisement_it-has-been-found-that-the-less-an-adver_2955740.jpg) > [I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement,…](https://sms4smile.com/quotes/david-ogilvy/i-do-not-regard-advertising-as-entertainment-or-an-art-form-but-as-a-2/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/1a7/david-ogilvy-1326_advertisement_i-do-not-regard-advertising-as-entertain_2348408.png) > [Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.](https://sms4smile.com/quotes/david-ogilvy/claude-hopkins-maintained-that-nobody-with-a-college-education-could/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/9fb/david-ogilvy-1326_advertisement_claude-hopkins-maintained-that-nobody-wi_444774.png) > [Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements,…](https://sms4smile.com/quotes/david-ogilvy/advertising-is-a-business-of-words-but-advertising-agencies-are/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/378/david-ogilvy-1326_advertisements_advertising-is-a-business-of-words-but-a_1547366.png) > [There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about…](https://sms4smile.com/quotes/david-ogilvy/there-is-no-need-for-advertisements-to-look-like-advertisements-if/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/9df/david-ogilvy-1326_advertisements_there-is-no-need-for-advertisements-to-l_2033729.png) > [A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed,…](https://sms4smile.com/quotes/david-ogilvy/a-lot-of-today-s-campaigns-are-based-on-optimum-positioning-but-are/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/420/david-ogilvy-1326_advertisements_a-lot-of-today-s-campaigns-are-based-on_2910775.png) > [You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The…](https://sms4smile.com/quotes/david-ogilvy/you-aren-t-advertising-to-a-standing-army-you-are-advertising-to-a-2/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/401/david-ogilvy-1326_advertisements_you-aren-t-advertising-to-a-standing-arm_2596903.jpg) > [Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't…](https://sms4smile.com/quotes/david-ogilvy/never-write-an-advertisement-which-you-wouldn-t-want-your-own-family/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/3b3/david-ogilvy-1326_advertisements_never-write-an-advertisement-which-you-w_2547916.jpg) > [The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is…](https://sms4smile.com/quotes/david-ogilvy/the-business-community-wants-remarkable-advertising-but-turns-a-cold/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/541/david-ogilvy-1326_advertisements_the-business-community-wants-remarkable_495659.png) > [Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing…](https://sms4smile.com/quotes/david-ogilvy/making-the-logo-twice-the-size-is-often-a-good-thing-to-do-because/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/f82/david-ogilvy-1326_advertisements_making-the-logo-twice-the-size-is-often_3103593.png) > [Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what…](https://sms4smile.com/quotes/david-ogilvy/some-manufacturers-illustrate-their-advertisements-with-abstract/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/17f/david-ogilvy-1326_abstract_some-manufacturers-illustrate-their-adve_1029462.png) > [Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good…](https://sms4smile.com/quotes/david-ogilvy/repeat-your-winners-if-you-are-lucky-enough-to-write-a-good/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/81d/david-ogilvy-1326_advertisements_repeat-your-winners-if-you-are-lucky-eno_1839135.jpg) > [It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like…](https://sms4smile.com/quotes/david-ogilvy/it-strikes-me-as-bad-manners-for-a-magazine-to-accept-one-of-my/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/51b/david-ogilvy-1326_advertisements_it-strikes-me-as-bad-manners-for-a-magaz_682137.png) ## Other authors on Advertisements ## More by David Ogilvy > [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…](https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.](https://sms4smile.com/quotes/david-ogilvy/talent-i-believe-is-most-likely-to-be-found-among-nonconformists/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/advertisements/david-ogilvy/#itemlist", "name": "18 Advertisements Quotes By David Ogilvy", "numberOfItems": 18, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "I never write fewer than sixteen headlines for a single advertisement.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/i-never-write-fewer-than-sixteen-headlines-for-a-single-advertisement/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0a9/david-ogilvy-1326_advertisement_i-never-write-fewer-than-sixteen-headlin_1318817.png", "contentUrl": "https://sms4smile.com/quotes/i/0a9/david-ogilvy-1326_advertisement_i-never-write-fewer-than-sixteen-headlin_1318817.png", "url": "https://sms4smile.com/quotes/i/0a9/david-ogilvy-1326_advertisement_i-never-write-fewer-than-sixteen-headlin_1318817.png", "width": 1080, "height": 1080, "caption": "“I never write fewer than sixteen headlines for a single advertisement.” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Every advertisement is part of the long term investment in the personality of the brand.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/every-advertisement-is-part-of-the-long-term-investment-in-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/521/david-ogilvy-1326_advertisement_every-advertisement-is-part-of-the-long_1241053.png", "contentUrl": "https://sms4smile.com/quotes/i/521/david-ogilvy-1326_advertisement_every-advertisement-is-part-of-the-long_1241053.png", "url": "https://sms4smile.com/quotes/i/521/david-ogilvy-1326_advertisement_every-advertisement-is-part-of-the-long_1241053.png", "width": 1080, "height": 1080, "caption": "“Every advertisement is part of the long term investment in the personality of the brand.” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "The headline is the most important element in most advertisements. 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That's absolute poppycock.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/claude-hopkins-maintained-that-nobody-with-a-college-education-could/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9fb/david-ogilvy-1326_advertisement_claude-hopkins-maintained-that-nobody-wi_444774.png", "contentUrl": "https://sms4smile.com/quotes/i/9fb/david-ogilvy-1326_advertisement_claude-hopkins-maintained-that-nobody-wi_444774.png", "url": "https://sms4smile.com/quotes/i/9fb/david-ogilvy-1326_advertisement_claude-hopkins-maintained-that-nobody-wi_444774.png", "width": 1080, "height": 1080, "caption": "“Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/advertising-is-a-business-of-words-but-advertising-agencies-are/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/378/david-ogilvy-1326_advertisements_advertising-is-a-business-of-words-but-a_1547366.png", "contentUrl": "https://sms4smile.com/quotes/i/378/david-ogilvy-1326_advertisements_advertising-is-a-business-of-words-but-a_1547366.png", "url": "https://sms4smile.com/quotes/i/378/david-ogilvy-1326_advertisements_advertising-is-a-business-of-words-but-a_1547366.png", "width": 1080, "height": 1080, "caption": "“Advertising is a business of words, but advertising agencies are infested with men and women who cannot…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/there-is-no-need-for-advertisements-to-look-like-advertisements-if/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9df/david-ogilvy-1326_advertisements_there-is-no-need-for-advertisements-to-l_2033729.png", "contentUrl": "https://sms4smile.com/quotes/i/9df/david-ogilvy-1326_advertisements_there-is-no-need-for-advertisements-to-l_2033729.png", "url": "https://sms4smile.com/quotes/i/9df/david-ogilvy-1326_advertisements_there-is-no-need-for-advertisements-to-l_2033729.png", "width": 1080, "height": 1080, "caption": "“There is no need for advertisements to look like advertisements. 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If nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/a-lot-of-today-s-campaigns-are-based-on-optimum-positioning-but-are/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/420/david-ogilvy-1326_advertisements_a-lot-of-today-s-campaigns-are-based-on_2910775.png", "contentUrl": "https://sms4smile.com/quotes/i/420/david-ogilvy-1326_advertisements_a-lot-of-today-s-campaigns-are-based-on_2910775.png", "url": "https://sms4smile.com/quotes/i/420/david-ogilvy-1326_advertisements_a-lot-of-today-s-campaigns-are-based-on_2910775.png", "width": 1080, "height": 1080, "caption": "“A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/you-aren-t-advertising-to-a-standing-army-you-are-advertising-to-a-2/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/401/david-ogilvy-1326_advertisements_you-aren-t-advertising-to-a-standing-arm_2596903.jpg", "contentUrl": "https://sms4smile.com/quotes/i/401/david-ogilvy-1326_advertisements_you-aren-t-advertising-to-a-standing-arm_2596903.jpg", "url": "https://sms4smile.com/quotes/i/401/david-ogilvy-1326_advertisements_you-aren-t-advertising-to-a-standing-arm_2596903.jpg", "width": 1080, "height": 1080, "caption": "“You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/never-write-an-advertisement-which-you-wouldn-t-want-your-own-family/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3b3/david-ogilvy-1326_advertisements_never-write-an-advertisement-which-you-w_2547916.jpg", "contentUrl": "https://sms4smile.com/quotes/i/3b3/david-ogilvy-1326_advertisements_never-write-an-advertisement-which-you-w_2547916.jpg", "url": "https://sms4smile.com/quotes/i/3b3/david-ogilvy-1326_advertisements_never-write-an-advertisement-which-you-w_2547916.jpg", "width": 1080, "height": 1080, "caption": "“Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull… our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/the-business-community-wants-remarkable-advertising-but-turns-a-cold/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/541/david-ogilvy-1326_advertisements_the-business-community-wants-remarkable_495659.png", "contentUrl": "https://sms4smile.com/quotes/i/541/david-ogilvy-1326_advertisements_the-business-community-wants-remarkable_495659.png", "url": "https://sms4smile.com/quotes/i/541/david-ogilvy-1326_advertisements_the-business-community-wants-remarkable_495659.png", "width": 1080, "height": 1080, "caption": "“The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/making-the-logo-twice-the-size-is-often-a-good-thing-to-do-because/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f82/david-ogilvy-1326_advertisements_making-the-logo-twice-the-size-is-often_3103593.png", "contentUrl": "https://sms4smile.com/quotes/i/f82/david-ogilvy-1326_advertisements_making-the-logo-twice-the-size-is-often_3103593.png", "url": "https://sms4smile.com/quotes/i/f82/david-ogilvy-1326_advertisements_making-the-logo-twice-the-size-is-often_3103593.png", "width": 1080, "height": 1080, "caption": "“Making the logo twice the size is often a good thing to do, because most advertisements are deficient in…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 16, "item": { "@type": "Quotation", "text": "Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/some-manufacturers-illustrate-their-advertisements-with-abstract/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/17f/david-ogilvy-1326_abstract_some-manufacturers-illustrate-their-adve_1029462.png", "contentUrl": "https://sms4smile.com/quotes/i/17f/david-ogilvy-1326_abstract_some-manufacturers-illustrate-their-adve_1029462.png", "url": "https://sms4smile.com/quotes/i/17f/david-ogilvy-1326_abstract_some-manufacturers-illustrate-their-adve_1029462.png", "width": 1080, "height": 1080, "caption": "“Some manufacturers illustrate their advertisements with abstract paintings. 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