---
title: "5 Ads Quotes By Roy H. Williams"
description: "5 Ads quotes by Roy H. Williams. Plus more from Roy H. Williams and more Ads sayings from other authors."
image: "https://sms4smile.com/quotes/i/711/roy-h-williams-10738_ads_most-ads-are-about-the-product-or-the-co_1248074.png"
---

> [Most ads are about the product or the company that makes it...the best ads are about the customer and how the product…](https://sms4smile.com/quotes/roy-h-williams/most-ads-are-about-the-product-or-the-company-that-makes-it-the-best/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

[Image](https://sms4smile.com/quotes/i/711/roy-h-williams-10738_ads_most-ads-are-about-the-product-or-the-co_1248074.png)

> [Writing good ads is easy when you have something to say.](https://sms4smile.com/quotes/roy-h-williams/writing-good-ads-is-easy-when-you-have-something-to-say/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

[Image](https://sms4smile.com/quotes/i/700/roy-h-williams-10738_ads_writing-good-ads-is-easy-when-you-have-s_1385223.png)

> [What this means is that the first week of every new series of ads will continue to yield softer results than you…](https://sms4smile.com/quotes/roy-h-williams/what-this-means-is-that-the-first-week-of-every-new-series-of-ads/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

[Image](https://sms4smile.com/quotes/i/f8e/roy-h-williams-10738_ads_what-this-means-is-that-the-first-week-o_1852428.png)

> [Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with…](https://sms4smile.com/quotes/roy-h-williams/most-ads-are-ignored-because-every-customer-has-a-mental-filter-that/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

[Image](https://sms4smile.com/quotes/i/1a8/roy-h-williams-10738_ads_most-ads-are-ignored-because-every-custo_2262743.png)

> [One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it…](https://sms4smile.com/quotes/roy-h-williams/one-thing-that-hasn-t-changed-though-is-that-we-still-have-to-hear/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

[Image](https://sms4smile.com/quotes/i/5db/roy-h-williams-10738_ads_one-thing-that-hasn-t-changed-though-is_2725132.png)

## Other authors on Ads

## More by Roy H. Williams

> [Passion doesn't create commitment; commitment creates passion. To what are you committed?](https://sms4smile.com/quotes/roy-h-williams/passion-doesn-t-create-commitment-commitment-creates-passion-to-what/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

> [The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is…](https://sms4smile.com/quotes/roy-h-williams/the-person-who-achieves-spectacular-failure-has-at-least-attempted/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

> [Guard the secret theater of your heart. See nothing there that you do not want to see happen in reality.](https://sms4smile.com/quotes/roy-h-williams/guard-the-secret-theater-of-your-heart-see-nothing-there-that-you-do/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

> [In marketing you must choose between boredom, shouting and seduction. Which do you want?](https://sms4smile.com/quotes/roy-h-williams/in-marketing-you-must-choose-between-boredom-shouting-and-seduction/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

> [String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a…](https://sms4smile.com/quotes/roy-h-williams/string-theory-describes-energy-and-matter-as-being-composed-of-tiny/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

> [According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create…](https://sms4smile.com/quotes/roy-h-williams/according-to-string-theory-what-appears-to-be-empty-space-is-actually/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

> [Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more…](https://sms4smile.com/quotes/roy-h-williams/preparation-mastery-can-help-you-overcome-your-fear-but-mastery-alone/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

> [Lives, like money, are spent. What are you buying with yours?](https://sms4smile.com/quotes/roy-h-williams/lives-like-money-are-spent-what-are-you-buying-with-yours/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

> [It is a lack of commitment, not a lack of talent, that damns you to mediocrity.](https://sms4smile.com/quotes/roy-h-williams/it-is-a-lack-of-commitment-not-a-lack-of-talent-that-damns-you-to/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

> [It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep…](https://sms4smile.com/quotes/roy-h-williams/it-appears-that-the-media-filters-we-carry-in-our-heads-are-like/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

> [Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.](https://sms4smile.com/quotes/roy-h-williams/opportunity-never-knocks-it-hangs-thick-in-the-air-all-around-you-you/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

> [If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to…](https://sms4smile.com/quotes/roy-h-williams/if-you-want-the-truth-to-prevail-you-must-cause-people-to-realize-the/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

> [Small thoughts fit easily into a closed mind, but big thoughts require an open one.](https://sms4smile.com/quotes/roy-h-williams/small-thoughts-fit-easily-into-a-closed-mind-but-big-thoughts-require/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

> [A visual image is a simple thing, a picture that enters the eyes.](https://sms4smile.com/quotes/roy-h-williams/a-visual-image-is-a-simple-thing-a-picture-that-enters-the-eyes/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

> [Live and “love to be fascinated.](https://sms4smile.com/quotes/roy-h-williams/live-and-love-to-be-fascinated/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

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