---
title: "1 Ad Quotes By Rosser Reeves"
description: "1 Ad quotes by Rosser Reeves. Plus more from Rosser Reeves and more Ad sayings from other authors."
image: "https://sms4smile.com/quotes/i/1a8/rosser-reeves-40967_ad_you-must-make-the-product-interesting-no_1987193.png"
---

> [You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.](https://sms4smile.com/quotes/rosser-reeves/you-must-make-the-product-interesting-not-just-make-the-ad-different-2/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

[Image](https://sms4smile.com/quotes/i/1a8/rosser-reeves-40967_ad_you-must-make-the-product-interesting-no_1987193.png)

## More by Rosser Reeves

> [You must make the product interesting, not just make the ad different.](https://sms4smile.com/quotes/rosser-reeves/you-must-make-the-product-interesting-not-just-make-the-ad-different/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

> [No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But…](https://sms4smile.com/quotes/rosser-reeves/no-i-don-t-think-a-68-year-old-copywriter-can-write-with-the-kids/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

> [Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if…](https://sms4smile.com/quotes/rosser-reeves/advertising-is-actually-a-simple-phenomenon-in-terms-of-economics-it/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

> [What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?](https://sms4smile.com/quotes/rosser-reeves/what-do-you-want-from-me-fine-writing-or-do-you-want-to-see-the-sales/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

> [Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr.…](https://sms4smile.com/quotes/rosser-reeves/brand-image-campaigns-establish-contact-with-the-subconscious-of-the/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

> [They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words ... They…](https://sms4smile.com/quotes/rosser-reeves/they-establish-contact-with-the-subconscious-of-the-consumer-below/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

> [Unless a product becomes outmoded, a great campaign will not wear itself out.](https://sms4smile.com/quotes/rosser-reeves/unless-a-product-becomes-outmoded-a-great-campaign-will-not-wear/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

> [You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today…](https://sms4smile.com/quotes/rosser-reeves/you-must-make-the-product-interesting-not-just-make-the-ad-different-2/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

> [Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything…](https://sms4smile.com/quotes/rosser-reeves/let-s-say-you-have-1-000-000-tied-up-in-your-little-company-and/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

> [No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that…](https://sms4smile.com/quotes/rosser-reeves/no-sir-i-m-not-saying-that-charming-witty-and-warm-copy-won-t-sell-i/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

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