---
title: "3 Ad Quotes By Morris Hite"
description: "3 Ad quotes by Morris Hite. Plus more from Morris Hite and more Ad sayings from other authors."
image: "https://sms4smile.com/quotes/i/255/morris-hite-37954_ad_it-takes-good-clients-to-make-a-good-adv_895325.jpg"
---

> [It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is…](https://sms4smile.com/quotes/morris-hite/it-takes-good-clients-to-make-a-good-advertising-agency-regardless-of/)

[Morris Hite](https://sms4smile.com/quotes/author/morris-hite/)

[Image](https://sms4smile.com/quotes/i/255/morris-hite-37954_ad_it-takes-good-clients-to-make-a-good-adv_895325.jpg)

> [If you have a good selling idea, your secretary can write your ad for you.](https://sms4smile.com/quotes/morris-hite/if-you-have-a-good-selling-idea-your-secretary-can-write-your-ad-for/)

[Morris Hite](https://sms4smile.com/quotes/author/morris-hite/)

[Image](https://sms4smile.com/quotes/i/ee7/morris-hite-37954_ad_if-you-have-a-good-selling-idea-your-sec_1423277.jpg)

> [It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.'…](https://sms4smile.com/quotes/morris-hite/it-is-not-the-purpose-of-the-ad-or-commercial-to-make-the-reader-or/)

[Morris Hite](https://sms4smile.com/quotes/author/morris-hite/)

[Image](https://sms4smile.com/quotes/i/f02/morris-hite-37954_ad_it-is-not-the-purpose-of-the-ad-or-comme_2553851.jpg)

## More by Morris Hite

> [The ultimate test of a finished account executive is his ability to write a sound marketing plan.](https://sms4smile.com/quotes/morris-hite/the-ultimate-test-of-a-finished-account-executive-is-his-ability-to/)

[Morris Hite](https://sms4smile.com/quotes/author/morris-hite/)

> [There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a…](https://sms4smile.com/quotes/morris-hite/there-is-more-money-wasted-in-advertising-by-underspending-than-by/)

[Morris Hite](https://sms4smile.com/quotes/author/morris-hite/)

> [Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has…](https://sms4smile.com/quotes/morris-hite/is-advertising-moral-it-is-part-and-parcel-of-the-american-free/)

[Morris Hite](https://sms4smile.com/quotes/author/morris-hite/)

> [It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without…](https://sms4smile.com/quotes/morris-hite/it-takes-good-clients-to-make-a-good-advertising-agency-regardless-of/)

[Morris Hite](https://sms4smile.com/quotes/author/morris-hite/)

> [If you have a good selling idea, your secretary can write your ad for you.](https://sms4smile.com/quotes/morris-hite/if-you-have-a-good-selling-idea-your-secretary-can-write-your-ad-for/)

[Morris Hite](https://sms4smile.com/quotes/author/morris-hite/)

> [If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I…](https://sms4smile.com/quotes/morris-hite/if-an-ad-campaign-is-built-around-a-weak-idea-or-as-is-so-often-the/)

[Morris Hite](https://sms4smile.com/quotes/author/morris-hite/)

> [Advertising moves people toward goods; merchandising moves goods toward people.](https://sms4smile.com/quotes/morris-hite/advertising-moves-people-toward-goods-merchandising-moves-goods/)

[Morris Hite](https://sms4smile.com/quotes/author/morris-hite/)

> [It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is…](https://sms4smile.com/quotes/morris-hite/it-is-not-the-purpose-of-the-ad-or-commercial-to-make-the-reader-or/)

[Morris Hite](https://sms4smile.com/quotes/author/morris-hite/)

> [Busy souls have no time to be busybodies It is a matter of peculiar coincidence that great men have made history; great women have…](https://sms4smile.com/quotes/morris-hite/busy-souls-have-no-time-to-be-busybodies-it-is-a-matter-of-peculiar/)

[Morris Hite](https://sms4smile.com/quotes/author/morris-hite/)

> [The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it…](https://sms4smile.com/quotes/morris-hite/the-headline-is-the-most-important-element-of-an-ad-it-must-offer-a/)

[Morris Hite](https://sms4smile.com/quotes/author/morris-hite/)

> [There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the…](https://sms4smile.com/quotes/morris-hite/there-is-no-such-thing-as-national-advertising-all-advertising-is/)

[Morris Hite](https://sms4smile.com/quotes/author/morris-hite/)

> [Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.](https://sms4smile.com/quotes/morris-hite/advertising-is-salesmanship-mass-produced-no-one-would-bother-to-use/)

[Morris Hite](https://sms4smile.com/quotes/author/morris-hite/)

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