---
title: "2 Activate Quotes By Martin Sorrell"
description: "2 Activate quotes by Martin Sorrell. Plus more from Martin Sorrell and more Activate sayings from other authors."
image: "https://sms4smile.com/quotes/i/605/martin-sorrell-10724_activate_if-you-pay-50-million-for-something-you_382825.png"
---

> [If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the better you do. There is no point in just buying rights.](https://sms4smile.com/quotes/martin-sorrell/if-you-pay-50-million-for-something-you-probably-pay-another-50-to/)

[Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/)

[Image](https://sms4smile.com/quotes/i/605/martin-sorrell-10724_activate_if-you-pay-50-million-for-something-you_382825.png)

> [You have to see it on a broader level. But you also have to activate it properly.](https://sms4smile.com/quotes/martin-sorrell/you-have-to-see-it-on-a-broader-level-but-you-also-have-to-activate/)

[Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/)

[Image](https://sms4smile.com/quotes/i/e99/martin-sorrell-10724_activate_you-have-to-see-it-on-a-broader-level-bu_2709312.png)

## More by Martin Sorrell

> [I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally…](https://sms4smile.com/quotes/martin-sorrell/i-m-in-a-business-where-there-s-complete-anarchy-you-can-t-control-it/)

[Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/)

> [It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.](https://sms4smile.com/quotes/martin-sorrell/it-doesn-t-make-much-sense-and-it-s-nil-premium-they-re-going-to-have/)

[Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/)

> [ I remember that Jackie \[Stewart\] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't… ](https://sms4smile.com/quotes/martin-sorrell/i-remember-that-jackie-stewart-was-the-first-driver-wearing/)

[Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/)

> [In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal quality, demolishing…](https://sms4smile.com/quotes/martin-sorrell/in-the-19th-century-china-dominated-the-manufacture-of-porcelain-then/)

[Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/)

> [F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference…](https://sms4smile.com/quotes/martin-sorrell/f1-is-a-fight-for-people-s-time-there-are-millions-of-options-today/)

[Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/)

> [You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia, Peru. Probably…](https://sms4smile.com/quotes/martin-sorrell/you-could-think-about-vietnam-and-at-some-point-in-time-about-nigeria/)

[Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/)

> [If you run a country and want to put it on the global map you don't have so many choices. You can get the…](https://sms4smile.com/quotes/martin-sorrell/if-you-run-a-country-and-want-to-put-it-on-the-global-map-you-don-t/)

[Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/)

> [If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the…](https://sms4smile.com/quotes/martin-sorrell/if-you-pay-50-million-for-something-you-probably-pay-another-50-to/)

[Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/)

> [F1 is exciting, its values are attractive and it could be an even better family sport.](https://sms4smile.com/quotes/martin-sorrell/f1-is-exciting-its-values-are-attractive-and-it-could-be-an-even/)

[Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/)

> [The world is changing. And a lot of people in Formula One are starting to understand this.](https://sms4smile.com/quotes/martin-sorrell/the-world-is-changing-and-a-lot-of-people-in-formula-one-are-starting/)

[Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/)

> [I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother…](https://sms4smile.com/quotes/martin-sorrell/i-interviewed-kim-kardashian-recently-and-had-a-conversation-with-her/)

[Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/)

> [That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for…](https://sms4smile.com/quotes/martin-sorrell/that-is-again-a-romantic-notion-the-hero-i-think-people-enjoy-a-much/)

[Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/)

> [Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India…](https://sms4smile.com/quotes/martin-sorrell/why-not-look-at-indonesia-it-will-be-the-third-biggest-country-in-the/)

[Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/)

> [Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.](https://sms4smile.com/quotes/martin-sorrell/think-through-whom-you-are-trying-to-reach-tailor-what-you-do-and-how/)

[Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/)

> [There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less. It is…](https://sms4smile.com/quotes/martin-sorrell/there-is-much-romanticism-about-formula-one-of-the-past-today-it-has/)

[Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/activate/martin-sorrell/#itemlist",
            "name": "2 Activate Quotes By Martin Sorrell",
            "numberOfItems": 2,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the better you do. There is no point in just buying rights.",
                        "creator": {
                            "@type": "Person",
                            "name": "Martin Sorrell"
                        },
                        "url": "https://sms4smile.com/quotes/martin-sorrell/if-you-pay-50-million-for-something-you-probably-pay-another-50-to/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/605/martin-sorrell-10724_activate_if-you-pay-50-million-for-something-you_382825.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/605/martin-sorrell-10724_activate_if-you-pay-50-million-for-something-you_382825.png",
                            "url": "https://sms4smile.com/quotes/i/605/martin-sorrell-10724_activate_if-you-pay-50-million-for-something-you_382825.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more…” — Martin Sorrell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "You have to see it on a broader level. But you also have to activate it properly.",
                        "creator": {
                            "@type": "Person",
                            "name": "Martin Sorrell"
                        },
                        "url": "https://sms4smile.com/quotes/martin-sorrell/you-have-to-see-it-on-a-broader-level-but-you-also-have-to-activate/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e99/martin-sorrell-10724_activate_you-have-to-see-it-on-a-broader-level-bu_2709312.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/e99/martin-sorrell-10724_activate_you-have-to-see-it-on-a-broader-level-bu_2709312.png",
                            "url": "https://sms4smile.com/quotes/i/e99/martin-sorrell-10724_activate_you-have-to-see-it-on-a-broader-level-bu_2709312.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“You have to see it on a broader level. But you also have to activate it properly.” — Martin Sorrell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/activate/martin-sorrell/#webpage",
            "url": "https://sms4smile.com/quotes/about/activate/martin-sorrell/",
            "name": "Activate Quotes by Martin Sorrell",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/activate/martin-sorrell/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/605/martin-sorrell-10724_activate_if-you-pay-50-million-for-something-you_382825.png"
            },
            "description": "2 Activate quotes by Martin Sorrell. Plus more from Martin Sorrell and more Activate sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/activate/martin-sorrell/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/activate/martin-sorrell/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Activate",
                    "item": "https://sms4smile.com/quotes/about/activate/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Martin Sorrell",
                    "item": "https://sms4smile.com/quotes/about/activate/martin-sorrell/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```