---
title: "1 98 Percent Quotes By Clayton M. Christensen"
description: "1 98 Percent quotes by Clayton M. Christensen. Plus more from Clayton M. Christensen and more 98 Percent sayings from other authors."
image: "https://sms4smile.com/quotes/i/292/clayton-m-christensen-6841_time_it-s-easier-to-hold-your-principles-100_2741890.jpg"
---

> [“It's easier to hold your principles 100 percent of the time than it is to hold them 98 percent of the time.”](https://sms4smile.com/quotes/clayton-m-christensen/it-s-easier-to-hold-your-principles-100-percent-of-the-time-than-it/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

[Image](https://sms4smile.com/quotes/i/292/clayton-m-christensen-6841_time_it-s-easier-to-hold-your-principles-100_2741890.jpg)

## More by Clayton M. Christensen

> [“Identifying disruptive footholds means connecting with specific jobs that people—your future customers—are trying to get done in their lives.”](https://sms4smile.com/quotes/clayton-m-christensen/identifying-disruptive-footholds-means-connecting-with-specific-jobs/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

> [“In the words of Andy Grove: “To understand a company’s strategy, look at what they actually do rather than what they say they will…](https://sms4smile.com/quotes/clayton-m-christensen/in-the-words-of-andy-grove-to-understand-a-company-s-strategy-look-at/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

> [The concept of disruption is about competitive response; it is not a theory of growth. It's adjacent to growth. But it's not about growth.](https://sms4smile.com/quotes/clayton-m-christensen/the-concept-of-disruption-is-about-competitive-response-it-is-not-a/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

> [“disruptive technology should be framed as a marketing challenge, not a technological one.”](https://sms4smile.com/quotes/clayton-m-christensen/disruptive-technology-should-be-framed-as-a-marketing-challenge-not-a/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

> [The only way all people can have the opportunity to choose or reject the gospel of Jesus Christ is for us, without judgment, to…](https://sms4smile.com/quotes/clayton-m-christensen/the-only-way-all-people-can-have-the-opportunity-to-choose-or-reject/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

> [The dumb-manager theory of business problems just didn't hold water for me. There had to be a deeper reason why smart people would make…](https://sms4smile.com/quotes/clayton-m-christensen/the-dumb-manager-theory-of-business-problems-just-didn-t-hold-water/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

> [By doing what they must do to keep their margins strong and their stock price healthy, every company paves the way for its own…](https://sms4smile.com/quotes/clayton-m-christensen/by-doing-what-they-must-do-to-keep-their-margins-strong-and-their/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

> [Every city and town in America would be bankrupt if they kept their books the way private-sector companies keep their books - because of…](https://sms4smile.com/quotes/clayton-m-christensen/every-city-and-town-in-america-would-be-bankrupt-if-they-kept-their/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

> [“the breakthrough researcher first discovers the fundamental causal mechanism behind the phenomena of success. This allows those who are looking for “an answer” to…](https://sms4smile.com/quotes/clayton-m-christensen/the-breakthrough-researcher-first-discovers-the-fundamental-causal/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

> [“In contrast, investing time and energy in your relationship with your spouse and children typically doesn’t offer that same immediate sense of achievement. Kids…](https://sms4smile.com/quotes/clayton-m-christensen/in-contrast-investing-time-and-energy-in-your-relationship-with-your/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

> [In our personal lives, we have a lot of businesses going on. I have a profession, I'm a father, a spouse, a good member…](https://sms4smile.com/quotes/clayton-m-christensen/in-our-personal-lives-we-have-a-lot-of-businesses-going-on-i-have-a/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

> [For 300 years, higher education was not disruptable because there was no technological core.](https://sms4smile.com/quotes/clayton-m-christensen/for-300-years-higher-education-was-not-disruptable-because-there-was/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

> [“When commercializing disruptive technologies, they found or developed new markets that valued the attributes of the disruptive products, rather than search for a technological…](https://sms4smile.com/quotes/clayton-m-christensen/when-commercializing-disruptive-technologies-they-found-or-developed/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

> [“This is why theory can be so valuable: it can explain what will happen, even before you experience it.”](https://sms4smile.com/quotes/clayton-m-christensen/this-is-why-theory-can-be-so-valuable-it-can-explain-what-will-happen/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

> [“In order to really find happiness, you need to continue looking for opportunities that you believe are meaningful, in which you will be able…](https://sms4smile.com/quotes/clayton-m-christensen/in-order-to-really-find-happiness-you-need-to-continue-looking-for/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

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