---
title: "1 25 Year Quotes By Kevin Lane Keller"
description: "1 25 Year quotes by Kevin Lane Keller. Plus more from Kevin Lane Keller and more 25 Year sayings from other authors."
image: "https://sms4smile.com/quotes/i/c9b/kevin-lane-keller-253533_being-successful_you-don-t-spend-ten-years-appealing-to-m_2292898.jpg"
---

> [You don't spend ten years appealing to middle-aged women and then suddenly turn around and start trying to connect with 25-year-old women. You're almost certainly going to alienate the people who have an investment in your brand, and there's no…](https://sms4smile.com/quotes/kevin-lane-keller/you-don-t-spend-ten-years-appealing-to-middle-aged-women-and-then/)

Kevin Lane Keller

[Image](https://sms4smile.com/quotes/i/c9b/kevin-lane-keller-253533_being-successful_you-don-t-spend-ten-years-appealing-to-m_2292898.jpg)

## More by Kevin Lane Keller

> [You don't spend ten years appealing to middle-aged women and then suddenly turn around and start trying to connect with 25-year-old women. You're almost…](https://sms4smile.com/quotes/kevin-lane-keller/you-don-t-spend-ten-years-appealing-to-middle-aged-women-and-then/)

Kevin Lane Keller

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/25-year/kevin-lane-keller/#itemlist",
            "name": "1 25 Year Quotes By Kevin Lane Keller",
            "numberOfItems": 1,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "You don't spend ten years appealing to middle-aged women and then suddenly turn around and start trying to connect with 25-year-old women. You're almost certainly going to alienate the people who have an investment in your brand, and there's no guarantee you're going to be successful with the new group.",
                        "creator": {
                            "@type": "Person",
                            "name": "Kevin Lane Keller"
                        },
                        "url": "https://sms4smile.com/quotes/kevin-lane-keller/you-don-t-spend-ten-years-appealing-to-middle-aged-women-and-then/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c9b/kevin-lane-keller-253533_being-successful_you-don-t-spend-ten-years-appealing-to-m_2292898.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/c9b/kevin-lane-keller-253533_being-successful_you-don-t-spend-ten-years-appealing-to-m_2292898.jpg",
                            "url": "https://sms4smile.com/quotes/i/c9b/kevin-lane-keller-253533_being-successful_you-don-t-spend-ten-years-appealing-to-m_2292898.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“You don't spend ten years appealing to middle-aged women and then suddenly turn around and start trying to…” — Kevin Lane Keller",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/25-year/kevin-lane-keller/#webpage",
            "url": "https://sms4smile.com/quotes/about/25-year/kevin-lane-keller/",
            "name": "25 Year Quotes by Kevin Lane Keller",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/25-year/kevin-lane-keller/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/c9b/kevin-lane-keller-253533_being-successful_you-don-t-spend-ten-years-appealing-to-m_2292898.jpg"
            },
            "description": "1 25 Year quotes by Kevin Lane Keller. Plus more from Kevin Lane Keller and more 25 Year sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/25-year/kevin-lane-keller/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/25-year/kevin-lane-keller/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "25 Year",
                    "item": "https://sms4smile.com/quotes/about/25-year/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Kevin Lane Keller",
                    "item": "https://sms4smile.com/quotes/about/25-year/kevin-lane-keller/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```