--- title: "Meaning & Key Takeaway of: I wrote a play for Miu Miu called 'The…" description: "\"I wrote a play for Miu Miu called 'The Moment Is the Present, That's Why It's Called a Gift.' Instead of doing a catwalk show, all the actors wore the ..." image: "https://sms4smile.com/quotes/i/7b3/abi-morgan-5039_clothes_i-wrote-a-play-for-miu-miu-called-the-mo_923290.jpg" --- # I wrote a play for Miu Miu called 'The Moment Is the… ![“I wrote a play for Miu Miu called 'The Moment Is the Present, That's Why It's Called a Gift.' Instead of doing a catwalk show, all the actors wore the clothes and performed a 20-minute play.” quote by Abi Morgan](https://sms4smile.com/quotes/i/7b3/abi-morgan-5039_clothes_i-wrote-a-play-for-miu-miu-called-the-mo_923290.jpg) [Download](https://sms4smile.com/quotes/i/7b3/abi-morgan-5039_clothes_i-wrote-a-play-for-miu-miu-called-the-mo_923290.jpg) [Open image](https://sms4smile.com/quotes/i/7b3/abi-morgan-5039_clothes_i-wrote-a-play-for-miu-miu-called-the-mo_923290.jpg) > “I wrote a play for Miu Miu called 'The Moment Is the Present, That's Why It's Called a Gift.' Instead of doing a catwalk show, all the actors wore the clothes and performed a 20-minute play.” [Abi Morgan](https://sms4smile.com/quotes/author/abi-morgan/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A theatrical performance replaces a traditional catwalk, using actors to showcase clothing as a narrative experience. **In simple terms:** Play replaces runway to tell a story with clothes. Key Takeaway Use storytelling to make fashion memorable. Themes creativity fashion theatre Mood innovative engaging Type artistic promotional When to use this quote - fashion shows - brand events - creative collaborations Key Concepts narrative design experiential marketing Questions to Reflect On - How does performance alter audience perception of clothing? - What challenges arise when merging fashion and theatre? ★ ★ ★ ★ ★ No ratings yet [Called Moment](https://sms4smile.com/quotes/about/called-moment-1445460/) [Clothes](https://sms4smile.com/quotes/about/clothes/) [Gift](https://sms4smile.com/quotes/about/gift/) [Minute Play](https://sms4smile.com/quotes/about/minute-play-1445461/) [Moment](https://sms4smile.com/quotes/about/moment/) [Moment Present](https://sms4smile.com/quotes/about/moment-present-615437/) [Play](https://sms4smile.com/quotes/about/play/) [Theatre](https://sms4smile.com/quotes/about/theatre/) [Time](https://sms4smile.com/quotes/about/time/) [Why](https://sms4smile.com/quotes/about/why/) [Wrote Play](https://sms4smile.com/quotes/about/wrote-play-341187/) ## Related quotes > [The only planning I do is about a minute before I play. I desperately try to think of something that will be effective, but…](https://sms4smile.com/quotes/eric-clapton/the-only-planning-i-do-is-about-a-minute-before-i-play-i-desperately/) [Eric Clapton](https://sms4smile.com/quotes/author/eric-clapton/) > [I try to make the most of every minute I play.](https://sms4smile.com/quotes/willy-caballero/i-try-to-make-the-most-of-every-minute-i-play/) [Willy Caballero](https://sms4smile.com/quotes/author/willy-caballero/) > [I had never done a 90-minute play with no intermission, so it is a bit like you get onto the train and you don't…](https://sms4smile.com/quotes/lily-rabe/i-had-never-done-a-90-minute-play-with-no-intermission-so-it-is-a-bit/) [Lily Rabe](https://sms4smile.com/quotes/author/lily-rabe/) > [Live in the moment and be present in all that you do. Don't worry yourself with what happened yesterday or what's going to happen…](https://sms4smile.com/quotes/michael-trevino/live-in-the-moment-and-be-present-in-all-that-you-do-don-t-worry/) [Michael Trevino](https://sms4smile.com/quotes/author/michael-trevino/) > [Live in the present. The past is gone; the future is unknown -- but the present is real, and your opportunities are now. You…](https://sms4smile.com/quotes/maxwell-maltz/live-in-the-present-the-past-is-gone-the-future-is-unknown-but-the-2/) [Maxwell Maltz](https://sms4smile.com/quotes/author/maxwell-maltz/) > [Each day is a new life. Each moment is really a new life. What we call memories are really present thoughts. What we call…](https://sms4smile.com/quotes/emmet-fox/each-day-is-a-new-life-each-moment-is-really-a-new-life-what-we-call/) [Emmet Fox](https://sms4smile.com/quotes/author/emmet-fox/) > [Best to take the moment present as a present for the moment. . .](https://sms4smile.com/quotes/stephen-sondheim/best-to-take-the-moment-present-as-a-present-for-the-moment/) [Stephen Sondheim](https://sms4smile.com/quotes/author/stephen-sondheim/) > [“Everything in our lives," she said quietly, "leads up to everything else in our lives. So a moment in the present has a reference…](https://sms4smile.com/quotes/elizabeth-george/everything-in-our-lives-she-said-quietly-leads-up-to-everything-else/) [Elizabeth George](https://sms4smile.com/quotes/author/elizabeth-george/) > [How often are you worrying about the present moment? The present moment is usually all right. If you're worrying, you're either agonizing over the…](https://sms4smile.com/quotes/peace-pilgrim/how-often-are-you-worrying-about-the-present-moment-the-present/) [Peace Pilgrim](https://sms4smile.com/quotes/author/peace-pilgrim/) > [Your entire life only happens in this moment. The present moment is life itself. Yet, people live as if the opposite were true and…](https://sms4smile.com/quotes/eckhart-tolle/your-entire-life-only-happens-in-this-moment-the-present-moment-is/) [Eckhart Tolle](https://sms4smile.com/quotes/author/eckhart-tolle/) > [I love just being in the moment, and the most present I feel in my work is with theatre.](https://sms4smile.com/quotes/tommy-dorfman/i-love-just-being-in-the-moment-and-the-most-present-i-feel-in-my/) [Tommy Dorfman](https://sms4smile.com/quotes/author/tommy-dorfman/) > [Every moment you are present, there is a little less darkness in our world.](https://sms4smile.com/quotes/leonard-jacobson/every-moment-you-are-present-there-is-a-little-less-darkness-in-our/) [Leonard Jacobson](https://sms4smile.com/quotes/author/leonard-jacobson/) > [It was a hard time for me to have a pure moment, to be present, to be here](https://sms4smile.com/quotes/stephan-jenkins/it-was-a-hard-time-for-me-to-have-a-pure-moment-to-be-present-to-be/) [Stephan Jenkins](https://sms4smile.com/quotes/author/stephan-jenkins/) > [“Held motionless by wonder, she stood looking at him, taking this moment, not in the name of the present, but as a salute to…](https://sms4smile.com/quotes/ayn-rand/held-motionless-by-wonder-she-stood-looking-at-him-taking-this-moment/) [Ayn Rand](https://sms4smile.com/quotes/author/ayn-rand/) > [“Our world is moving so fast and we are apt to miss so much of what is happening "right now." If we can put…](https://sms4smile.com/quotes/kristin-s-kaufman/our-world-is-moving-so-fast-and-we-are-apt-to-miss-so-much-of-what-is/) [Kristin S. Kaufman](https://sms4smile.com/quotes/author/kristin-s-kaufman/) ## More by Abi Morgan > [I'm so straight and boring, really. I have two kids and a very nice partner.](https://sms4smile.com/quotes/abi-morgan/i-m-so-straight-and-boring-really-i-have-two-kids-and-a-very-nice/) [Abi Morgan](https://sms4smile.com/quotes/author/abi-morgan/) > [I never know if I'm the builder or architect. The role shifts all the time. But what I have come to conclude is that…](https://sms4smile.com/quotes/abi-morgan/i-never-know-if-i-m-the-builder-or-architect-the-role-shifts-all-the/) [Abi Morgan](https://sms4smile.com/quotes/author/abi-morgan/) > [Now I would say I'm absolutely a feminist writer.](https://sms4smile.com/quotes/abi-morgan/now-i-would-say-i-m-absolutely-a-feminist-writer/) [Abi Morgan](https://sms4smile.com/quotes/author/abi-morgan/) > [I'm a cheap date.](https://sms4smile.com/quotes/abi-morgan/i-m-a-cheap-date/) [Abi Morgan](https://sms4smile.com/quotes/author/abi-morgan/) > [I think theater is very much my natural home. But the truth is that the older I've got, and the more I've written film…](https://sms4smile.com/quotes/abi-morgan/i-think-theater-is-very-much-my-natural-home-but-the-truth-is-that/) [Abi Morgan](https://sms4smile.com/quotes/author/abi-morgan/) > [Plays are the marathon of scriptwriting. You fix on a point somewhere in the middle distance, and you start running, and you don't stop…](https://sms4smile.com/quotes/abi-morgan/plays-are-the-marathon-of-scriptwriting-you-fix-on-a-point-somewhere/) [Abi Morgan](https://sms4smile.com/quotes/author/abi-morgan/) > [The world can make you very angry.](https://sms4smile.com/quotes/abi-morgan/the-world-can-make-you-very-angry/) [Abi Morgan](https://sms4smile.com/quotes/author/abi-morgan/) > [I hope my pieces have an authenticity to them, but my job is to filter the world and tell a story, not to define…](https://sms4smile.com/quotes/abi-morgan/i-hope-my-pieces-have-an-authenticity-to-them-but-my-job-is-to-filter/) [Abi Morgan](https://sms4smile.com/quotes/author/abi-morgan/) > [I think casting is everything. You get a great cast and - certainly, as happens in 'The Hour' - so many of those performances…](https://sms4smile.com/quotes/abi-morgan/i-think-casting-is-everything-you-get-a-great-cast-and-certainly-as/) [Abi Morgan](https://sms4smile.com/quotes/author/abi-morgan/) > [I try to stay focused on the work and recognize that I've been very lucky. Maybe it's 'cause I grew up with actors, but…](https://sms4smile.com/quotes/abi-morgan/i-try-to-stay-focused-on-the-work-and-recognize-that-i-ve-been-very/) [Abi Morgan](https://sms4smile.com/quotes/author/abi-morgan/) > [When you see in this country and every other part of the world the huge pay disparity - in Hollywood, in every profession in…](https://sms4smile.com/quotes/abi-morgan/when-you-see-in-this-country-and-every-other-part-of-the-world-the/) [Abi Morgan](https://sms4smile.com/quotes/author/abi-morgan/) > [I'm the world's worst at reading reviews and then pretending I've read the book.](https://sms4smile.com/quotes/abi-morgan/i-m-the-world-s-worst-at-reading-reviews-and-then-pretending-i-ve/) [Abi Morgan](https://sms4smile.com/quotes/author/abi-morgan/) > [If you want to fit in, you try to mirror whatever anyone wants from you.](https://sms4smile.com/quotes/abi-morgan/if-you-want-to-fit-in-you-try-to-mirror-whatever-anyone-wants-from-you/) [Abi Morgan](https://sms4smile.com/quotes/author/abi-morgan/) > [I get the 'Guardian' delivered every day and read it very quickly. I like it for both the TV and theatre reviews and because…](https://sms4smile.com/quotes/abi-morgan/i-get-the-guardian-delivered-every-day-and-read-it-very-quickly-i/) [Abi Morgan](https://sms4smile.com/quotes/author/abi-morgan/) > [I don't look back. I don't look forward. I am totally now.](https://sms4smile.com/quotes/abi-morgan/i-don-t-look-back-i-don-t-look-forward-i-am-totally-now/) [Abi Morgan](https://sms4smile.com/quotes/author/abi-morgan/) [Explore all 104 Abi Morgan quotes ](https://sms4smile.com/quotes/author/abi-morgan/) ## More Clothes quotes > [Personal Style comes from within. It's when the woman, her individuality and spirit come through. She uses clothes to express who she is and…](https://sms4smile.com/quotes/donna-karan/personal-style-comes-from-within-it-s-when-the-woman-her/) [Donna Karan](https://sms4smile.com/quotes/author/donna-karan/) > [I don't own designer clothes, or a sports car, or a huge house, but I am seeing the world, experiencing amazing things, and I…](https://sms4smile.com/quotes/roz-savage/i-don-t-own-designer-clothes-or-a-sports-car-or-a-huge-house-but-i-am/) [Roz Savage](https://sms4smile.com/quotes/author/roz-savage/) > [Boys and boys' body image and clothes have become just as important an issue for boys as for girls.](https://sms4smile.com/quotes/rosalind-wiseman/boys-and-boys-body-image-and-clothes-have-become-just-as-important-an/) [Rosalind Wiseman](https://sms4smile.com/quotes/author/rosalind-wiseman/) > [The color of somebody's skin or the way he wears his hair or clothes has nothing to do with anything.](https://sms4smile.com/quotes/anonymous/the-color-of-somebody-s-skin-or-the-way-he-wears-his-hair-or-clothes/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I shot for French and British Vogue. The British Vogue one featured clothes by Chloe and was shot at Highgate and the John Soane…](https://sms4smile.com/quotes/nan-goldin/i-shot-for-french-and-british-vogue-the-british-vogue-one-featured/) [Nan Goldin](https://sms4smile.com/quotes/author/nan-goldin/) > [Nowadays most people wear black most of the time anyway: go to a literary party and one would imagine everyone there was in perpetual…](https://sms4smile.com/quotes/fay-weldon/nowadays-most-people-wear-black-most-of-the-time-anyway-go-to-a/) [Fay Weldon](https://sms4smile.com/quotes/author/fay-weldon/) > [Everyday happiness means getting up in the morning, and you can't wait to finish your breakfast. You can't wait to do your exercises. You…](https://sms4smile.com/quotes/george-burns/everyday-happiness-means-getting-up-in-the-morning-and-you-can-t-wait/) [George Burns](https://sms4smile.com/quotes/author/george-burns/) > [I design some of my own clothes now.](https://sms4smile.com/quotes/kiernan-shipka/i-design-some-of-my-own-clothes-now/) [Kiernan Shipka](https://sms4smile.com/quotes/author/kiernan-shipka/) > [I know my hair is out of the '60's, my clothes are '50's and the shoes I wear are from the '40's. But I…](https://sms4smile.com/quotes/dolly-parton/i-know-my-hair-is-out-of-the-60-s-my-clothes-are-50-s-and-the-shoes-i/) [Dolly Parton](https://sms4smile.com/quotes/author/dolly-parton/) > [Don't get too excited, but I'm naked under these clothes.](https://sms4smile.com/quotes/nikhil-saluja/don-t-get-too-excited-but-i-m-naked-under-these-clothes/) [Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/) > [Downstairs in my house, I have a museum room. I keep all of my awards down there, and childhood photos, and even all the…](https://sms4smile.com/quotes/r-kelly/downstairs-in-my-house-i-have-a-museum-room-i-keep-all-of-my-awards/) [R. Kelly](https://sms4smile.com/quotes/author/r-kelly/) > [My problems are sort of more on a nuisance level. I can't stand scratchy clothes, I've got to have soft kinds of cotton against…](https://sms4smile.com/quotes/temple-grandin/my-problems-are-sort-of-more-on-a-nuisance-level-i-can-t-stand/) [Temple Grandin](https://sms4smile.com/quotes/author/temple-grandin/) > [“Take care of your costume and your confidence will take care of itself.”](https://sms4smile.com/quotes/amit-kalantri/take-care-of-your-costume-and-your-confidence-will-take-care-of-itself/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [When I was a kid, my parents were happy to buy me clothes; they provided for me.](https://sms4smile.com/quotes/nick-wooster/when-i-was-a-kid-my-parents-were-happy-to-buy-me-clothes-they/) [Nick Wooster](https://sms4smile.com/quotes/author/nick-wooster/) > [It's very important to me that I look good when I go out publicly. I like looking at my clothes rack in the morning…](https://sms4smile.com/quotes/anna-wintour/it-s-very-important-to-me-that-i-look-good-when-i-go-out-publicly-i/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) [Browse all 4,888 Clothes quotes ](https://sms4smile.com/quotes/about/clothes/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I wrote a play for Miu Miu called 'The Moment Is the Present, That's Why It's Called a Gift.' 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