--- title: "Meaning & Key Takeaway of: Executives need to spend at least 25% of…" description: "\"“Executives need to spend at least 25% of their time with customers, so they stay connected with “what it’s really like out there.”\" — Aaron Ross" image: "https://sms4smile.com/quotes/i/5b4/aaron-ross-35768_executives_executives-need-to-spend-at-least-25-of_2246524.png" --- # Executives need to spend at least 25% of their time with… ![“Executives need to spend at least 25% of their time with customers, so they stay connected with “what it’s really like out there.” quote by Aaron Ross](https://sms4smile.com/quotes/i/5b4/aaron-ross-35768_executives_executives-need-to-spend-at-least-25-of_2246524.png) [Download](https://sms4smile.com/quotes/i/5b4/aaron-ross-35768_executives_executives-need-to-spend-at-least-25-of_2246524.png) [Open image](https://sms4smile.com/quotes/i/5b4/aaron-ross-35768_executives_executives-need-to-spend-at-least-25-of_2246524.png) > ““Executives need to spend at least 25% of their time with customers, so they stay connected with “what it’s really like out there.”” [Aaron Ross](https://sms4smile.com/quotes/author/aaron-ross/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Executives must regularly engage with customers to understand real-world needs and stay grounded. **In simple terms:** Execs need customer time to stay grounded. Key Takeaway Spend time with customers. Themes leadership customer focus authenticity Mood focused pragmatic Type advice motivational When to use this quote - product development - sales strategy - customer service - team meetings Key Concepts market insight empathy feedback loops Questions to Reflect On - How often do you directly hear from customers? - What insights have you missed without customer contact? A Different Perspective Too much time with customers can distract from internal priorities. ★ ★ ★ ★ ★ No ratings yet [Executives](https://sms4smile.com/quotes/about/executives/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [Executives need to understand the economic benefits of trust dividend, especially when the behavior is real, not artificially or superficially created as PR to…](https://sms4smile.com/quotes/stephen-covey/executives-need-to-understand-the-economic-benefits-of-trust-dividend/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Get face time with the customers.](https://sms4smile.com/quotes/anne-m-mulcahy/get-face-time-with-the-customers/) [Anne M. Mulcahy](https://sms4smile.com/quotes/author/anne-m-mulcahy/) > [If it's servicing a real need, that doesn't go away in a recession. 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