--- title: "Meaning & Key Takeaway of: Your product should sell itself, but that…" description: "\"Your product should sell itself, but that does not mean you don't need salespeople.\" — Aaron Levie" image: "https://sms4smile.com/quotes/i/e76/aaron-levie-7788_building_your-product-should-sell-itself-but-that_1577965.png" --- # Your product should sell itself, but that does not mean… ![“Your product should sell itself, but that does not mean you don't need salespeople.” quote by Aaron Levie](https://sms4smile.com/quotes/i/e76/aaron-levie-7788_building_your-product-should-sell-itself-but-that_1577965.png) [Download](https://sms4smile.com/quotes/i/e76/aaron-levie-7788_building_your-product-should-sell-itself-but-that_1577965.png) [Open image](https://sms4smile.com/quotes/i/e76/aaron-levie-7788_building_your-product-should-sell-itself-but-that_1577965.png) > “Your product should sell itself, but that does not mean you don't need salespeople.” [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Products must be compelling enough to sell themselves, yet human sales effort remains essential. **In simple terms:** Great products still need salespeople. Key Takeaway Build strong products and support them with skilled sales teams. Themes product design sales market fit customer acquisition teamwork Mood pragmatic motivational Type business strategic When to use this quote - Launching a startup - entering new markets - selling complex solutions - training sales staff Key Concepts Self-selling product salesforce importance customer education Questions to Reflect On - How to align product and sales teams? - When is sales most critical? A Different Perspective Overemphasis on product may neglect sales strategy. ★ ★ ★ ★ ★ No ratings yet [Building](https://sms4smile.com/quotes/about/building/) [Doe](https://sms4smile.com/quotes/about/doe/) [Mean](https://sms4smile.com/quotes/about/mean/) [Need Salespeople](https://sms4smile.com/quotes/about/need-salespeople-1108811/) [Needs](https://sms4smile.com/quotes/about/needs/) [Product Sell](https://sms4smile.com/quotes/about/product-sell-1414556/) [Products](https://sms4smile.com/quotes/about/products/) [Salespeople](https://sms4smile.com/quotes/about/salespeople/) [Sell](https://sms4smile.com/quotes/about/sell/) [Sell Does](https://sms4smile.com/quotes/about/sell-does-5954835/) [Sells](https://sms4smile.com/quotes/about/sells/) [Should](https://sms4smile.com/quotes/about/should/) ## Related quotes > [Everybody has a product to sell—no matter whether you’re an employee, a founder, or an investor. It’s true even if your company consists of…](https://sms4smile.com/quotes/peter-thiel/everybody-has-a-product-to-sell-no-matter-whether-you-re-an-employee/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [“We all need salespeople with humility, honesty, integrity, empathy and an old-fashioned work ethic that ensures the job gets done.”](https://sms4smile.com/quotes/chris-murray/we-all-need-salespeople-with-humility-honesty-integrity-empathy-and/) [Chris Murray](https://sms4smile.com/quotes/author/chris-murray/) > [“We all need salespeople who help people with the same enthusiasm shown by a small child describing the best Christmas present EVER”](https://sms4smile.com/quotes/chris-murray/we-all-need-salespeople-who-help-people-with-the-same-enthusiasm/) [Chris Murray](https://sms4smile.com/quotes/author/chris-murray/) > [“We all need salespeople who understand the problem and can deliver a solution that works brilliantly for both sides.”](https://sms4smile.com/quotes/chris-murray/we-all-need-salespeople-who-understand-the-problem-and-can-deliver-a/) [Chris Murray](https://sms4smile.com/quotes/author/chris-murray/) > [“We all need salespeople who deliver value that wasn’t there before they arrived.”](https://sms4smile.com/quotes/chris-murray/we-all-need-salespeople-who-deliver-value-that-wasn-t-there-before/) [Chris Murray](https://sms4smile.com/quotes/author/chris-murray/) > [Don't sell life insurance. 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Van](https://sms4smile.com/quotes/author/zack-w-van/) > [Just because a product says 'As Seen on TV' and looks like my product doesn't mean it performs like my product or will sell…](https://sms4smile.com/quotes/vince-offer/just-because-a-product-says-as-seen-on-tv-and-looks-like-my-product/) [Vince Offer](https://sms4smile.com/quotes/author/vince-offer/) > [All you can do is make a piece of product, sell it on its own terms, stand behind it and hope that people will…](https://sms4smile.com/quotes/roddy-mcdowall/all-you-can-do-is-make-a-piece-of-product-sell-it-on-its-own-terms/) [Roddy McDowall](https://sms4smile.com/quotes/author/roddy-mcdowall/) > [Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they…](https://sms4smile.com/quotes/tim-cook/price-is-rarely-the-most-important-thing-a-cheap-product-might-sell/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The product that will not sell without advertising will not sell profitably with advertising.](https://sms4smile.com/quotes/albert-lasker/the-product-that-will-not-sell-without-advertising-will-not-sell/) [Albert Lasker](https://sms4smile.com/quotes/author/albert-lasker/) > [You sell a company twice. First of all, you sell them the product, then you sell them the service.](https://sms4smile.com/quotes/richard-brock/you-sell-a-company-twice-first-of-all-you-sell-them-the-product-then/) [Richard Brock](https://sms4smile.com/quotes/author/richard-brock/) > [“You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have…](https://sms4smile.com/quotes/soumeet-lanka/you-don-t-sell-the-product-you-sell-the-philosophy-when-you-sell-a/) [soumeet lanka](https://sms4smile.com/quotes/author/soumeet-lanka/) > [If you do not pay for a service, you are the product they sell. So it ever has been.](https://sms4smile.com/quotes/tom-webster/if-you-do-not-pay-for-a-service-you-are-the-product-they-sell-so-it/) [Tom Webster](https://sms4smile.com/quotes/author/tom-webster/) ## More by Aaron Levie > [The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.](https://sms4smile.com/quotes/aaron-levie/the-benefit-to-building-a-startup-is-that-customers-don-t-have-the/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [My acronym is WWSJD: What Would Steve Jobs Do?](https://sms4smile.com/quotes/aaron-levie/my-acronym-is-wwsjd-what-would-steve-jobs-do/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [The only way to avoid disruption is to constantly do what you would if you were just starting out.](https://sms4smile.com/quotes/aaron-levie/the-only-way-to-avoid-disruption-is-to-constantly-do-what-you-would/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [The chance of failure is almost always better than the guarantee of never knowing.](https://sms4smile.com/quotes/aaron-levie/the-chance-of-failure-is-almost-always-better-than-the-guarantee-of/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their…](https://sms4smile.com/quotes/aaron-levie/you-can-look-at-the-cost-structure-of-an-incumbent-company-and/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [My dad is a chemical engineer, and my mom was a teacher. 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You can't separate those two things.](https://sms4smile.com/quotes/aaron-levie/a-lot-of-being-productive-personally-is-determined-by-how-you/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.](https://sms4smile.com/quotes/aaron-levie/i-have-a-lot-of-faults-i-often-interrupt-in-meetings-i-talk-too-loud/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find…](https://sms4smile.com/quotes/aaron-levie/too-little-process-and-you-can-t-get-good-work-done-too-much-process/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable,…](https://sms4smile.com/quotes/aaron-levie/all-we-re-really-doing-is-repeating-technologies-that-were-tried-10/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.](https://sms4smile.com/quotes/aaron-levie/innovation-is-hard-because-solving-problems-people-didn-t-know-they/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still…](https://sms4smile.com/quotes/aaron-levie/they-can-bring-the-technology-in-then-you-can-sell-to-the-enterprise/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. 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