--- title: "Meaning & Key Takeaway of: Go after the customers that are working…" description: "\"Go after the customers that are working in the future, but haven't totally lost their minds.\" — Aaron Levie" image: "https://sms4smile.com/quotes/i/b72/aaron-levie-7788_building_go-after-the-customers-that-are-working_1511088.png" --- # Go after the customers that are working in the future, but… ![“Go after the customers that are working in the future, but haven't totally lost their minds.” quote by Aaron Levie](https://sms4smile.com/quotes/i/b72/aaron-levie-7788_building_go-after-the-customers-that-are-working_1511088.png) [Download](https://sms4smile.com/quotes/i/b72/aaron-levie-7788_building_go-after-the-customers-that-are-working_1511088.png) [Open image](https://sms4smile.com/quotes/i/b72/aaron-levie-7788_building_go-after-the-customers-that-are-working_1511088.png) > “Go after the customers that are working in the future, but haven't totally lost their minds.” [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Encourages targeting forward‑thinking customers who are innovative yet not yet mainstream. **In simple terms:** Seek visionary yet grounded customers. Key Takeaway Identify and serve emerging market leaders. Themes innovation future markets customer focus Mood strategic optimistic Type business advice When to use this quote - startup - technology adoption - investment decisions Key Concepts business strategy entrepreneurship Questions to Reflect On - How do you validate future‑focused customers? - What signs indicate sustainable innovation? A Different Perspective Risk of misreading market signals. ★ ★ ★ ★ ★ No ratings yet [Future](https://sms4smile.com/quotes/about/future/) [Mind](https://sms4smile.com/quotes/about/mind/) [Psychology](https://sms4smile.com/quotes/about/psychology/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [Enterprise customers have been working together with us for a long time, they trust us, and we just keep everything open and transparent.](https://sms4smile.com/quotes/eric-yuan/enterprise-customers-have-been-working-together-with-us-for-a-long/) [Eric Yuan](https://sms4smile.com/quotes/author/eric-yuan/) > [Those who are unwilling to invest in the future haven't earned one](https://sms4smile.com/quotes/anonymous/those-who-are-unwilling-to-invest-in-the-future-haven-t-earned-one/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [In my view you can't go to the future if you haven't come from the past.](https://sms4smile.com/quotes/iris-apfel/in-my-view-you-can-t-go-to-the-future-if-you-haven-t-come-from-the/) [Iris Apfel](https://sms4smile.com/quotes/author/iris-apfel/) > [School is learning things you don't want to know, surrounded by people you wish you didn't know, while working toward a future you don't…](https://sms4smile.com/quotes/dave-kellett/school-is-learning-things-you-don-t-want-to-know-surrounded-by-people/) [Dave Kellett](https://sms4smile.com/quotes/author/dave-kellett/) > [“Thinking about the future is the worst way of thinking about the future. Working on your future is the best way of thinking about…](https://sms4smile.com/quotes/dragos-bratasanu-ph-d/thinking-about-the-future-is-the-worst-way-of-thinking-about-the/) [Dragos Bratasanu, Ph.D](https://sms4smile.com/quotes/author/dragos-bratasanu-ph-d/) > [I always have plans,i always set a date to complete them as well.i currently working for future to them,..](https://sms4smile.com/quotes/axll-sblns/i-always-have-plans-i-always-set-a-date-to-complete-them-as-well-i/) AXLL\_SBLNS > [“I'm working on the future, instead of being caught up in where I am today. - Roy Daniels”](https://sms4smile.com/quotes/drew-hayes/i-m-working-on-the-future-instead-of-being-caught-up-in-where-i-am/) [Drew Hayes](https://sms4smile.com/quotes/author/drew-hayes/) > [“As society evolves, so will some of the techniques for changing it. Still, I expect that This Is an Uprising will be the well-thumbed…](https://sms4smile.com/quotes/mark-engler/as-society-evolves-so-will-some-of-the-techniques-for-changing-it/) Mark Engler > [Learning from the past, working on the future.](https://sms4smile.com/quotes/anonymous/learning-from-the-past-working-on-the-future/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.](https://sms4smile.com/quotes/aaron-levie/the-benefit-to-building-a-startup-is-that-customers-don-t-have-the/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [One day I went to the manager and I asked him whether his model was working and he said, "Well, haven't you seen how…](https://sms4smile.com/quotes/sheena-iyengar/one-day-i-went-to-the-manager-and-i-asked-him-whether-his-model-was/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term…](https://sms4smile.com/quotes/tony-hsieh/our-belief-is-that-if-you-get-the-culture-right-most-of-the-other/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [“I did customer service for a company. I hated it, as the customers knew they were building problematic systems!”](https://sms4smile.com/quotes/steven-magee/i-did-customer-service-for-a-company-i-hated-it-as-the-customers-knew/) [Steven Magee](https://sms4smile.com/quotes/author/steven-magee/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) ## More by Aaron Levie > [The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.](https://sms4smile.com/quotes/aaron-levie/the-benefit-to-building-a-startup-is-that-customers-don-t-have-the/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [My acronym is WWSJD: What Would Steve Jobs Do?](https://sms4smile.com/quotes/aaron-levie/my-acronym-is-wwsjd-what-would-steve-jobs-do/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [The only way to avoid disruption is to constantly do what you would if you were just starting out.](https://sms4smile.com/quotes/aaron-levie/the-only-way-to-avoid-disruption-is-to-constantly-do-what-you-would/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [The chance of failure is almost always better than the guarantee of never knowing.](https://sms4smile.com/quotes/aaron-levie/the-chance-of-failure-is-almost-always-better-than-the-guarantee-of/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their…](https://sms4smile.com/quotes/aaron-levie/you-can-look-at-the-cost-structure-of-an-incumbent-company-and/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things…](https://sms4smile.com/quotes/aaron-levie/my-dad-is-a-chemical-engineer-and-my-mom-was-a-teacher-they-were/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.](https://sms4smile.com/quotes/aaron-levie/modularize-don-t-customize-build-a-platform-as-opposed-to-building/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products.…](https://sms4smile.com/quotes/aaron-levie/i-m-certainly-not-into-money-and-prestige-for-me-there-is-simply/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.](https://sms4smile.com/quotes/aaron-levie/a-lot-of-being-productive-personally-is-determined-by-how-you/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.](https://sms4smile.com/quotes/aaron-levie/i-have-a-lot-of-faults-i-often-interrupt-in-meetings-i-talk-too-loud/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find…](https://sms4smile.com/quotes/aaron-levie/too-little-process-and-you-can-t-get-good-work-done-too-much-process/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable,…](https://sms4smile.com/quotes/aaron-levie/all-we-re-really-doing-is-repeating-technologies-that-were-tried-10/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.](https://sms4smile.com/quotes/aaron-levie/innovation-is-hard-because-solving-problems-people-didn-t-know-they/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still…](https://sms4smile.com/quotes/aaron-levie/they-can-bring-the-technology-in-then-you-can-sell-to-the-enterprise/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find…](https://sms4smile.com/quotes/aaron-levie/sometimes-things-are-the-way-they-are-and-can-t-be-changed-other/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) [Explore all 87 Aaron Levie quotes ](https://sms4smile.com/quotes/author/aaron-levie/) ## More Building quotes > [You, of Canada, are building a magnificent record of achievement. My country rejoices in it.](https://sms4smile.com/quotes/dwight-d-eisenhower/you-of-canada-are-building-a-magnificent-record-of-achievement-my/) [Dwight D. Eisenhower](https://sms4smile.com/quotes/author/dwight-d-eisenhower/) > [One of the things the United States does well is building coalitions. What the U.S. knows is that if you don't have a coalition…](https://sms4smile.com/quotes/shimon-peres/one-of-the-things-the-united-states-does-well-is-building-coalitions/) [Shimon Peres](https://sms4smile.com/quotes/author/shimon-peres/) > [Surely, if Mother Nature had been consulted, she would never have consented to building a city in New Orleans.](https://sms4smile.com/quotes/mortimer-zuckerman/surely-if-mother-nature-had-been-consulted-she-would-never-have/) [Mortimer Zuckerman](https://sms4smile.com/quotes/author/mortimer-zuckerman/) > [Believing with you that religion is a matter which lies solely between man and his God, that he owes account to none other for…](https://sms4smile.com/quotes/thomas-jefferson/believing-with-you-that-religion-is-a-matter-which-lies-solely/) [Thomas Jefferson](https://sms4smile.com/quotes/author/thomas-jefferson/) > [Peace is an ongoing process. It begins with the first step and it does not end. We, all of us alive today, are the…](https://sms4smile.com/quotes/david-krieger/peace-is-an-ongoing-process-it-begins-with-the-first-step-and-it-does/) [David Krieger](https://sms4smile.com/quotes/author/david-krieger/) > [I've done so many other projects where you're in a room with a reader and you're acting your lines out: 'We have to get…](https://sms4smile.com/quotes/jim-cummings/i-ve-done-so-many-other-projects-where-you-re-in-a-room-with-a-reader/) [Jim Cummings](https://sms4smile.com/quotes/author/jim-cummings/) > [Absolutely, you can improve and become better at toughness. It's a talent, but it can be acquired, too. I think of it like building…](https://sms4smile.com/quotes/jim-harbaugh/absolutely-you-can-improve-and-become-better-at-toughness-it-s-a/) [Jim Harbaugh](https://sms4smile.com/quotes/author/jim-harbaugh/) > [ T\]he church is not a place. It's not a building. It's not a preaching point. It's not a spiritual service provider. It's a people… ](https://sms4smile.com/quotes/mark-dever/t-he-church-is-not-a-place-it-s-not-a-building-it-s-not-a-preaching/) [Mark Dever](https://sms4smile.com/quotes/author/mark-dever/) > [I'd like to play Ian Paisley, actually. I'd need building up, though he's very frail now.](https://sms4smile.com/quotes/liam-neeson/i-d-like-to-play-ian-paisley-actually-i-d-need-building-up-though-he/) [Liam Neeson](https://sms4smile.com/quotes/author/liam-neeson/) > [Death is but an aspect of life, and the destruction of one material form is but a prelude to building up of another.](https://sms4smile.com/quotes/anonymous/death-is-but-an-aspect-of-life-and-the-destruction-of-one-material/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Some architects have a preconceived notion of what a building should be](https://sms4smile.com/quotes/curtis-w-fentress/some-architects-have-a-preconceived-notion-of-what-a-building-should/) [Curtis W. Fentress](https://sms4smile.com/quotes/author/curtis-w-fentress/) > [As for the forces, electromagnetism and gravity we experience in everyday life. But the weak and strong forces are beyond our ordinary experience. So…](https://sms4smile.com/quotes/edward-witten/as-for-the-forces-electromagnetism-and-gravity-we-experience-in/) [Edward Witten](https://sms4smile.com/quotes/author/edward-witten/) > [I'm 30. I'm about to hit my prime now. I need to act and keep building.](https://sms4smile.com/quotes/dillian-whyte/i-m-30-i-m-about-to-hit-my-prime-now-i-need-to-act-and-keep-building/) [Dillian Whyte](https://sms4smile.com/quotes/author/dillian-whyte/) > [The essential functions of the mind consist in understanding and in inventing, in other words, in building up structures by structuring reality.](https://sms4smile.com/quotes/jean-piaget/the-essential-functions-of-the-mind-consist-in-understanding-and-in/) [Jean Piaget](https://sms4smile.com/quotes/author/jean-piaget/) > [Practically every time I speak up at a school conference, a political event, or my apartment building association's annual meeting, I'm met with a…](https://sms4smile.com/quotes/pamela-druckerman/practically-every-time-i-speak-up-at-a-school-conference-a-political/) [Pamela Druckerman](https://sms4smile.com/quotes/author/pamela-druckerman/) Browse all 5,974 Building quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Go after the customers that are working in the future, but haven't totally lost their minds.", "creator": { "@type": "Person", "name": "Aaron Levie" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/aaron-levie/go-after-the-customers-that-are-working-in-the-future-but-haven-t/", "about": { "@type": "Thing", "name": "Building" }, "@id": "https://sms4smile.com/quotes/aaron-levie/go-after-the-customers-that-are-working-in-the-future-but-haven-t/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b72/aaron-levie-7788_building_go-after-the-customers-that-are-working_1511088.png", "contentUrl": "https://sms4smile.com/quotes/i/b72/aaron-levie-7788_building_go-after-the-customers-that-are-working_1511088.png", "url": "https://sms4smile.com/quotes/i/b72/aaron-levie-7788_building_go-after-the-customers-that-are-working_1511088.png", "width": 1080, "height": 1080, "caption": "“Go after the customers that are working in the future, but haven't totally lost their minds.” — Aaron Levie", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Aaron Levie", "item": "https://sms4smile.com/quotes/author/aaron-levie/" }, { "@type": "ListItem", "position": 4, "name": "Go after the customers that are...", "item": "https://sms4smile.com/quotes/aaron-levie/go-after-the-customers-that-are-working-in-the-future-but-haven-t/" } ], "@id": "https://sms4smile.com/quotes/aaron-levie/go-after-the-customers-that-are-working-in-the-future-but-haven-t/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```