--- title: "Meaning & Key Takeaway of: a strategy is a coordinated and…" description: "\"“a strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management sys..." image: "https://sms4smile.com/quotes/i/3b2/a-g-lafley-34355_capabilities_a-strategy-is-a-coordinated-and-integrat_2626272.jpg" --- # a strategy is a coordinated and integrated set of five… ![“a strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management systems.” quote by A.G. Lafley](https://sms4smile.com/quotes/i/3b2/a-g-lafley-34355_capabilities_a-strategy-is-a-coordinated-and-integrat_2626272.jpg) [Download](https://sms4smile.com/quotes/i/3b2/a-g-lafley-34355_capabilities_a-strategy-is-a-coordinated-and-integrat_2626272.jpg) [Open image](https://sms4smile.com/quotes/i/3b2/a-g-lafley-34355_capabilities_a-strategy-is-a-coordinated-and-integrat_2626272.jpg) > ““a strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management systems.”” [A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A strategy consists of five integrated choices: aspiration, play, win method capabilities, and systems. **In simple terms:** Strategy = five coordinated choices. Key Takeaway Define and align five strategic choices. Themes strategy planning decision‑making business leadership Mood analytical pragmatic strategic Type business When to use this quote - product launch - market entry - organizational change - resource allocation Key Concepts competitive advantage core competencies organizational design Questions to Reflect On - Which of the five choices needs most attention? - How do you ensure they stay integrated? A Different Perspective Overemphasis on one element can unbalance the whole. ★ ★ ★ ★ ★ No ratings yet [Capabilities](https://sms4smile.com/quotes/about/capabilities/) [Capabilities Management](https://sms4smile.com/quotes/about/capabilities-management-2151657/) [Choices Winning](https://sms4smile.com/quotes/about/choices-winning-2151659/) [Core Capabilities](https://sms4smile.com/quotes/about/core-capabilities-2151658/) [Management](https://sms4smile.com/quotes/about/management/) [Strategy](https://sms4smile.com/quotes/about/strategy/) [Strategy Coordinated](https://sms4smile.com/quotes/about/strategy-coordinated-1491023/) ## Related quotes > [“A strategy is a coordinated and integrated set of where-to-play, how-to-win, core capability, and management system choices that uniquely meet a consumer’s needs, thereby…](https://sms4smile.com/quotes/anonymous/a-strategy-is-a-coordinated-and-integrated-set-of-where-to-play-how/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If we could honestly promise young couples that we knew how to give them offspring with superior character, why should we assume they would…](https://sms4smile.com/quotes/james-d-watson/if-we-could-honestly-promise-young-couples-that-we-knew-how-to-give/) [James D. 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One of the biggest things I learned from 'Unbroken' is that you can go a lot further…](https://sms4smile.com/quotes/finn-wittrock/i-want-to-keep-pushing-my-boundaries-one-of-the-biggest-things-i/) [Finn Wittrock](https://sms4smile.com/quotes/author/finn-wittrock/) > [“Capability can handle challenges, it doesn't accept charity.”](https://sms4smile.com/quotes/amit-kalantri/capability-can-handle-challenges-it-doesn-t-accept-charity/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [It was the Obama administration that cut a faux deal with the Iranians that will not disarm Iran of its nuclear capabilities, and will…](https://sms4smile.com/quotes/ben-shapiro/it-was-the-obama-administration-that-cut-a-faux-deal-with-the/) [Ben Shapiro](https://sms4smile.com/quotes/author/ben-shapiro/) > [On the contrary, I tried on numerous occasions to convince the American president not to go to war. I did what was within my…](https://sms4smile.com/quotes/silvio-berlusconi/on-the-contrary-i-tried-on-numerous-occasions-to-convince-the/) [Silvio Berlusconi](https://sms4smile.com/quotes/author/silvio-berlusconi/) > [Deterrence is still fundamentally about influencing an actor's decisions. It is about a solid policy foundation. It is about credible capabilities. It is about…](https://sms4smile.com/quotes/c-robert-kehler/deterrence-is-still-fundamentally-about-influencing-an-actor-s/) [C. Robert Kehler](https://sms4smile.com/quotes/author/c-robert-kehler/) > [“Your capabilities are immeasurable.”](https://sms4smile.com/quotes/lailah-gifty-akita/your-capabilities-are-immeasurable/) [Lailah Gifty Akita](https://sms4smile.com/quotes/author/lailah-gifty-akita/) > [I believe we have these capabilities. It doesn't mean that we will use them. Our future is not assured here. It's not clear that…](https://sms4smile.com/quotes/edgar-mitchell/i-believe-we-have-these-capabilities-it-doesn-t-mean-that-we-will-use/) [Edgar Mitchell](https://sms4smile.com/quotes/author/edgar-mitchell/) > [“You cannot manage or improve something until you measure it. Likewise, you can’t make the most of who you are—your talents and resources and…](https://sms4smile.com/quotes/darren-hardy/you-cannot-manage-or-improve-something-until-you-measure-it-likewise/) [Darren Hardy](https://sms4smile.com/quotes/author/darren-hardy/) > [That is the culture at Deloitte: To make sure we are all maximizing the capabilities that we have.](https://sms4smile.com/quotes/cathy-engelbert/that-is-the-culture-at-deloitte-to-make-sure-we-are-all-maximizing/) [Cathy Engelbert](https://sms4smile.com/quotes/author/cathy-engelbert/) > [Primarily affecting low-information voters and members of the mainstream media, Obama Worship Syndrome attributes impossible capabilities to Obama's political opponents, finds excuses for every…](https://sms4smile.com/quotes/ben-shapiro/primarily-affecting-low-information-voters-and-members-of-the/) [Ben Shapiro](https://sms4smile.com/quotes/author/ben-shapiro/) > [Teamwork is so important that it is virtually impossible for you to reach the heights of your capabilities or make the money that you…](https://sms4smile.com/quotes/brian-tracy/teamwork-is-so-important-that-it-is-virtually-impossible-for-you-to/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Capability is just a concept of what is it we're looking at. Now how far we can go along that and what new capabilities…](https://sms4smile.com/quotes/amartya-sen/capability-is-just-a-concept-of-what-is-it-we-re-looking-at-now-how/) [Amartya Sen](https://sms4smile.com/quotes/author/amartya-sen/) ## More by A.G. Lafley > [“when it came to where to play, the company needed to define which regions, categories, channels, and consumers would give P&G a sustainable competitive…](https://sms4smile.com/quotes/a-g-lafley/when-it-came-to-where-to-play-the-company-needed-to-define-which/) [A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/) > [“as every good marketer knows, awareness precedes trial.”](https://sms4smile.com/quotes/a-g-lafley/as-every-good-marketer-knows-awareness-precedes-trial/) [A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/) > [“When a company sets out to participate, rather than win, it will inevitably fail to make the tough choices and the significant investments that…](https://sms4smile.com/quotes/a-g-lafley/when-a-company-sets-out-to-participate-rather-than-win-it-will/) [A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/) > [“First, Olay needed to convince skin-care-savvy women that the new Olay products were just as good as, or better than, higher-priced competitors. It began…](https://sms4smile.com/quotes/a-g-lafley/first-olay-needed-to-convince-skin-care-savvy-women-that-the-new-olay/) [A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/) > [“The plan was to remake Oil of Olay—its brand, its business model, its package and product, its value proposition, and even its name.”](https://sms4smile.com/quotes/a-g-lafley/the-plan-was-to-remake-oil-of-olay-its-brand-its-business-model-its/) [A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/) > [“Strategy needn’t be mysterious. Conceptually, it is simple and straightforward. It requires clear and hard thinking, real creativity, courage, and personal leadership.”](https://sms4smile.com/quotes/a-g-lafley/strategy-needn-t-be-mysterious-conceptually-it-is-simple-and/) [A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/) > [“Winning is what matters—and it is the ultimate criterion of a successful strategy.”](https://sms4smile.com/quotes/a-g-lafley/winning-is-what-matters-and-it-is-the-ultimate-criterion-of-a/) [A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/) > [“experiencing shopping as a consumer would. Nothing else would have worked without those insights. Second, Clay Street is about building a team totally driven…](https://sms4smile.com/quotes/a-g-lafley/experiencing-shopping-as-a-consumer-would-nothing-else-would-have/) [A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/) > [“It chooses to play in its own retail stores, with athletic wear for women. It decides to win on the basis of performance and…](https://sms4smile.com/quotes/a-g-lafley/it-chooses-to-play-in-its-own-retail-stores-with-athletic-wear-for/) [A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/) > [“The heart of strategy is the answer to two fundamental questions: where will you play, and how will you win there?”](https://sms4smile.com/quotes/a-g-lafley/the-heart-of-strategy-is-the-answer-to-two-fundamental-questions/) [A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/) > [“strategies that allow it to command price premiums.”](https://sms4smile.com/quotes/a-g-lafley/strategies-that-allow-it-to-command-price-premiums/) [A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/) > [“They had a clear and defined approach to strategy, a thinking process that enabled individual managers to effectively make clearer and harder choices. That…](https://sms4smile.com/quotes/a-g-lafley/they-had-a-clear-and-defined-approach-to-strategy-a-thinking-process/) [A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/) [Explore all 13 A.G. Lafley quotes ](https://sms4smile.com/quotes/author/a-g-lafley/) ## More Capabilities quotes > [Capability is just a concept of what is it we're looking at. Now how far we can go along that and what new capabilities…](https://sms4smile.com/quotes/amartya-sen/capability-is-just-a-concept-of-what-is-it-we-re-looking-at-now-how/) [Amartya Sen](https://sms4smile.com/quotes/author/amartya-sen/) > [Teamwork is so important that it is virtually impossible for you to reach the heights of your capabilities or make the money that you…](https://sms4smile.com/quotes/brian-tracy/teamwork-is-so-important-that-it-is-virtually-impossible-for-you-to/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Primarily affecting low-information voters and members of the mainstream media, Obama Worship Syndrome attributes impossible capabilities to Obama's political opponents, finds excuses for every…](https://sms4smile.com/quotes/ben-shapiro/primarily-affecting-low-information-voters-and-members-of-the/) [Ben Shapiro](https://sms4smile.com/quotes/author/ben-shapiro/) > [That is the culture at Deloitte: To make sure we are all maximizing the capabilities that we have.](https://sms4smile.com/quotes/cathy-engelbert/that-is-the-culture-at-deloitte-to-make-sure-we-are-all-maximizing/) [Cathy Engelbert](https://sms4smile.com/quotes/author/cathy-engelbert/) > [“You cannot manage or improve something until you measure it. Likewise, you can’t make the most of who you are—your talents and resources and…](https://sms4smile.com/quotes/darren-hardy/you-cannot-manage-or-improve-something-until-you-measure-it-likewise/) [Darren Hardy](https://sms4smile.com/quotes/author/darren-hardy/) > [I believe we have these capabilities. It doesn't mean that we will use them. Our future is not assured here. It's not clear that…](https://sms4smile.com/quotes/edgar-mitchell/i-believe-we-have-these-capabilities-it-doesn-t-mean-that-we-will-use/) [Edgar Mitchell](https://sms4smile.com/quotes/author/edgar-mitchell/) > [“Your capabilities are immeasurable.”](https://sms4smile.com/quotes/lailah-gifty-akita/your-capabilities-are-immeasurable/) [Lailah Gifty Akita](https://sms4smile.com/quotes/author/lailah-gifty-akita/) > [Deterrence is still fundamentally about influencing an actor's decisions. It is about a solid policy foundation. It is about credible capabilities. It is about…](https://sms4smile.com/quotes/c-robert-kehler/deterrence-is-still-fundamentally-about-influencing-an-actor-s/) [C. Robert Kehler](https://sms4smile.com/quotes/author/c-robert-kehler/) > [On the contrary, I tried on numerous occasions to convince the American president not to go to war. I did what was within my…](https://sms4smile.com/quotes/silvio-berlusconi/on-the-contrary-i-tried-on-numerous-occasions-to-convince-the/) [Silvio Berlusconi](https://sms4smile.com/quotes/author/silvio-berlusconi/) > [It was the Obama administration that cut a faux deal with the Iranians that will not disarm Iran of its nuclear capabilities, and will…](https://sms4smile.com/quotes/ben-shapiro/it-was-the-obama-administration-that-cut-a-faux-deal-with-the/) [Ben Shapiro](https://sms4smile.com/quotes/author/ben-shapiro/) > [“Capability can handle challenges, it doesn't accept charity.”](https://sms4smile.com/quotes/amit-kalantri/capability-can-handle-challenges-it-doesn-t-accept-charity/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [I want to keep pushing my boundaries. One of the biggest things I learned from 'Unbroken' is that you can go a lot further…](https://sms4smile.com/quotes/finn-wittrock/i-want-to-keep-pushing-my-boundaries-one-of-the-biggest-things-i/) [Finn Wittrock](https://sms4smile.com/quotes/author/finn-wittrock/) > [We're crafting versions of our TotalGuide Solution to work on both legacy devices as well as new and advanced boxes with varying levels of…](https://sms4smile.com/quotes/alfred-amoroso/we-re-crafting-versions-of-our-totalguide-solution-to-work-on-both/) [Alfred Amoroso](https://sms4smile.com/quotes/author/alfred-amoroso/) > [If we could honestly promise young couples that we knew how to give them offspring with superior character, why should we assume they would…](https://sms4smile.com/quotes/james-d-watson/if-we-could-honestly-promise-young-couples-that-we-knew-how-to-give/) [James D. Watson](https://sms4smile.com/quotes/author/james-d-watson/) > [I don't know the capabilities of our enemies. But I found it quite easy to circumvent security at certain phone companies throughout the United…](https://sms4smile.com/quotes/kevin-mitnick/i-don-t-know-the-capabilities-of-our-enemies-but-i-found-it-quite/) [Kevin Mitnick](https://sms4smile.com/quotes/author/kevin-mitnick/) [Browse all 122 Capabilities quotes ](https://sms4smile.com/quotes/about/capabilities/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“a strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management systems.”", "creator": { "@type": "Person", "name": "A.G. 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